Sorry, but it's true. It’s also NOT about your agency. It’s not even about your services.
The copy is about the CLIENT and THEIR business.
The copy needs to help the prospective client know you understand their problem and are holding on to the solution for that specific problem. The copy should present an argument for the service(s) you are offering so they have no doubt they should get in touch with and hire you.
When creating the copy for your agency site, ask yourself what can be said to have the prospective client agreeing with what you’ve said and nodding along to the words? That is the copy that will convert them into a paying client.
Example menus that show leads how you can help (& why you're different)
Show prospective clients you will help solve their problem, help them easily access more details & take the next step
Several headlines to tell clients in a few short words what you do and why they should pick you
Call-to-actions that get clients to take that next important step with you
For clients who aren't ready just yet, warm them up & capture their contact information
Common questions and answers to help clients before they have to even ask
Effective titles, headers and page copy for your service pages that build trust, help you stand out and demonstrate value
Make your contact page more than generic so prospective clients actually reach out
Sometimes you need just a little extra copy to place in that odd spot here in there.
This means, not only does the copy need to be effective, it needs to help separate you from other agencies...otherwise, you just end up blending in and looking the same as them (not good!).
I've written a lot of website copy for agencies over the years and I've seen what works.
With this done-for-you site copy, you can have your entire website copy done in a weekend.
But just in case that's not fast enough or you just want to put up a simple site to show a client later today...
I've put together copy for a 1-page agency website to keep it simple!